Whimsical enough for a farm school. Professional enough to enroll.

Farm school, not old-timey.

An organic farm school feel, but modern, a little cutesy, and made for parents who notice design. And because it's a school, I designed it thinking ahead to the merch, signage, and paperwork families would actually hold.

A space made for wonder.Her tagline · on the homepage + the newest shirts

Sage's drawings, all over it.

These are the originals Sage drew. The butterfly, Luna, and the art studio all ended up in the brand.

I pulled the pieces I needed from her drawings and cleaned them up, so they'd hold up in print, on merch, and at every size.

The type is the hero of the primary logo, so I only pulled one of Sage's smaller drawings into it (the butterfly) and added my own hand-drawn star to match.

1234 1The C and L wrap around each other like linked arms, for a tight-knit school community 2A star I drew to balance out Sage's butterfly 3The butterfly, drawn by Sage 4Rough, textured letters, for a school surrounded by nature

1. 1The C and L wrap around each other like linked arms, for a tight-knit school community
2. 2A star I drew to balance out Sage's butterfly
3. 3The butterfly, drawn by Sage
4. 4Rough, textured letters, for a school surrounded by nature

For the secondary logos, I used Sage's more detailed drawings: their mini horse, Luna, and the art studio. The star and butterfly stay on every version, so they all feel like one family.

And inside the real art studio

Primary, no descriptor

Submark · for tight spaces

Submark, filled

The logos on merch mockups: a crewneck, a tee + cap, and a tote

Easy for parents, still whimsical.

The site needed to feel established and professional without losing the whimsy. It's easy to navigate, so parents see right away what a day looks like, how to enroll, and what it costs.

Basically, all of it.

• Brand identity
• Website
• Event flyers + programs
• Instagram graphics
• Enrollment packets
• Student reports
• Sign-up forms
• Hiring flyers
• Signage
• Stickers
• Shirts
• Hats
• Aprons
• Name badges
• + so much more

Launch morning.The sticker set as designed, then the real thing on the table at school.

Then Stephany texted me: Casa de Luna had won a grant, out of 170+ Riverside County businesses that applied. The awards night was a few weeks away, and she wanted to show up in Casa de Luna merch. So I got started that same day.

That became the 2026 collection: two shirts and two dad hats, all built around "A space made for wonder, where play is the way."

The next-morning photos.

Every time I make her something, Stephany texts me photos the next day. The first sticker set sold out the next day. After the awards night, she sent a photo of 13 people wearing the first 2026 shirt.

The stuff families actually hold.

Because it's a school, so much of the brand lives on paper: the sign out front, the hiring poster, event flyers, the parent handbook, the forms teachers fill out every week, the graduation program, and a certificate for every kid. I made all of it look like it came from the same place as the logo.

The hiring poster (sent out digitally) and flyers for Grandparents Night, the Educator Tour + Open Play Day

The A-frame sign, the file

And the real thing, out front

And the team, out front with it

The parent handbook, enrollment cards, weekly reports, student reports + developmental assessments

Even the forms. Teachers fill these out all the time, so they had to be quick to use, and they still look like Casa de Luna.

The 2025 graduation program + the 2026 certificates (a new one for every kid, every year)

From one class to a second location.

Once she was fully branded and we went hard on social, enrollment took off.

1. Opening dayOne class, 3 days a week
2. 2024Two classes, back-to-back, 4 days a week
3. 20255 days a week, with a long session and shorter sessions every day
4. 2026A second location, opening soon

And in 2026, Casa de Luna was one of 8 small businesses picked for the Altura Foundation's Small Business Empowerment Grant, out of 170+ applicants across Riverside County.

New clients find us through Casa de Luna all the time. When my inquiry form asks why they want to work with us, a lot of them say it's because of what we did for Casa de Luna: one look at the logo and they get the whole school.

Everything on file.