The Piercing Bar: Piercing Studio Brand Identity + Web Design

01Where it started

Friends since high school.

Sydney and I go way back to high school. She's done my tattoos, so when I reached out about getting another one, I found out she was about to open her own piercing studio.

I offered to help with the brand, and we started with the heart of it: her logo and her colors. That was December 2021.

Sydney, founder and owner of The Piercing Bar — Sydney, founder + owner, piercing since 2016

02The logo

Retro, loud, and a little sparkly.

Sydney loved old-school retro scripts, so I sent her a few directions in January 2022. She picked the bubbly script right away, then gave me the one note that shaped everything: this logo was going on her wall, and her wall was bright green.

Color wise maybe more contrast? I'd like to paint it on my wall which is a very bright green lol
So the colors would definitely have to show.

This is the color of my walls

January 2022 · Sydney, picking her logo

So the final one sits on a thick black outline and shadow, in lime, orange, and sky blue, with sparkles around it, and holds its own on that green. It came with a quick guide to which file to use where, since Sydney was the one putting it on everything.

First one takes the cake!!

Poifect!!! It's all coming together 💗 thank you thank you thank you!

The four versions: full color, inverse, black, and white

Lime#E4E761

Orange#F89820

Sky Blue#60CBEA

Ink#231F20

03In the studio

Made to pop on bright green.

The logo went up big on her front windows, the front room glows orange with the logo in neon, and the lime from her walls runs through everything.

On the screenOrange
#F89820

The palette, next to her walls

A green velvet chair against the lime wall

Inside the studio in Rancho Cucamonga

And what walks out the door

Sydney's work, from her site · the last one's my ear

04The first website

The first site, 2022.

Right after the logo, we started on the website. The studio was still under construction, so I laid out the whole thing with her Instagram photos as placeholders until the real ones were ready. We kept pricing off that first site too, so it couldn't go out of date and people would reach out to book instead. Over the next couple of years I kept it updated with new pages and new info.

I am just seeing this 🤩 it's PERFECT

YES YES YSS

Best website I could have asked for, honestly

March 2022 · Sydney, seeing the first site design

The original Piercing Bar website on a laptop

The original site, before the redesign

05The redesign

Same brand, new vibe.

In 2025, Sydney wanted the site to feel more high-end and not look exactly like the studio, so we pulled back on all the green. Black and white, a cleaner, less funky header font, and just a pop of lime so it's not boring. We also reworked the appointments page and started building her online store, which is still in the works.

I want it to look as professional as possible, maybe not quite looking exactly like the shop website? I'd like to stray away from all the green if that makes sense lol

Like white black and a lil green? Idk you're the designer I trust ya!

Perfect! Got it. Professional neutral vibe with a hint of green!

April 2025 · planning the redesign

The live site Visit piercingbarllc.com ↗ Swipe for more →

06The stickers

Yes, it hurt. No, I don't regret it.

This year she came back for stickers: something to pass out on Friday the 13th, and something to sell at the counter, because people ask for stickers all the time. These might be my favorite thing I've made for her.