La Barra Bonita case study · 2025

One sister gave the other a brand for Christmas. Now it's pouring all over SoCal.

A mobile bartending business out of Orange County, serving LA, OC + the IE.

Client
La Barra Bonita
Where
Orange County · serving LA, OC + the IE
Worked together
2025
The work
Brand identity + print- and digital-ready files
The La Barra Bonita drink menu on the bar, next to a potted cactus
Cocktails with Cheers toppers and La Barra Bonita cards
A cocktail with the round La Barra Bonita sticker at a rodeo-themed birthday party
A Valentine's Day cocktail menu on the bar
01Where it started

A Christmas gift for her sister.

Sofie had just launched her mobile bar in November 2025, with a logo she'd made herself in Canva. Her sister Stephany (from Casa de Luna) wanted to gift her a real brand for Christmas, and she knew exactly the feeling she was after.

The logo Sofie launched with: a script name over a papel picado banner
Before · a Canva logo
I kinda want the Latina vibes
Yeah I'm literally probably gonna keep that same little banner thing and just change the fonts and layout
That little banner thing is also so detailed that when it gets printed on small things (like stickers) it doesn't translate well

December 2025 · Stephany + me

So I kept the papel picado, but turned it into one scalloped badge with a folk-art heart and flower inside, simple enough to hold up on a sticker. I sent four directions that night. Stephany picked the fourth.

This one ☝️ gives her vibes but better

December 2025 · picking the final

02The identity

Pretty, folky, and ready to pour.

A flowy script for "La Barra" on top of a big, chunky "BONITA," with a scalloped folk-art badge (a heart, a flower, and little leaves) standing in for the O. That badge works on its own too, so it ended up on everything.

The primary logo

The secondary logo, without the tagline
Secondary logo
The secondary logo in cream on red
Secondary, reversed
Submark one: the scalloped badge with the name around it
Submark one
Submark two: the folk-art heart with the name around it
Submark two
Submark three: just the scalloped heart badge
Submark three
Red#8B181C
Cream#F2E8E1

Two colors. That's it, and that's the point.

03Ready to post

Drop it in, done.

Along with the logo files, I gave her her profile photo and highlight covers, already sized and ready to upload, in both colorways.

Profile photo: the logo in a cream badge on red
Profile photo: the logo in a red badge on cream
Highlight cover: submark one, cream on red
Highlight cover: submark one, red on cream
Highlight cover: submark two, cream on red
Highlight cover: submark two, red on cream
Highlight cover: submark three, cream on red
Highlight cover: submark three, red on cream

Her profile photo + highlight files

I love it very much! Thank you so much for my Christmas gift. I love it.
I'm gonna make a post about my logo rebranding
I'm gonna make stickers. Maybe for my cups.

December 2025 · Sofie, the morning she got her files

04She ran with it

Cricut and all.

Everything printed in these photos, Sofie made herself from the brand files: the menus, the signs, the cup toppers, the stickers, even her business cards, made on her own Cricut. That's the point of a good identity.

A sheet of die-cut La Barra Bonita stickers, fresh off Sofie's Cricut
Her first sticker sheet, die-cut on the Cricut
I'm making stickers with the logo 🤩
Perfect you actually did a die cut so it does the outline of that little papel I drew
Perfection!

December 2025 · Sofie, making her first stickers

Watermelon heart cocktails and La Barra Bonita cards
A Valentine's Day spread with heart sunglasses cup toppers

Valentine's Day, with her own menu + toppers

A Disco Saloon how-to sign with the La Barra Bonita logo
Drink jugs labeled Coco Disco and Pink Pony, with stickered cups

A rodeo birthday: her how-to sign, labeled jugs + stickered cups

Since then she's bartended weddings, quinceañeras, graduations, birthdays, and even a brand launch for Quay in Irvine. The badge is on every cup.

And yes, full circle: in April 2026 she bartended Parent Night at her sister's school, Casa de Luna, with both brands on the bar.

Cucumber pineapple margaritas with La Barra Bonita cards and a Casa de Luna drink topper
Sofie's Casa de Luna Parent Night how-to sign, signed La Barra Bonita

Casa de Luna's Parent Night, April 2026 · her how-to sign + Casa de Luna toppers

Then she built her own bar from scratch: all white, with the badge framed on top and a sticker on every cup.

Sofie's new white bar, set with flowers, a framed La Barra Bonita sign and a cocktail menu
Sofie's new white bar in the backyard, before the event
Two cocktails with La Barra Bonita stickers on folk-art coasters
A garnished cocktail with the La Barra Bonita sticker

The new bar she built, April 2026 · stickers on every cup at a baptism

Lil' Fruity's cocktail series, the Strawberry Paloma episode with La Barra Bonita
Lil' Fruity's cocktail series, the Raspberry Lychee Sour episode with La Barra Bonita
La Barra Bonita's Instagram profile card, with the badge as her profile photo

This summer she was a guest on @lilfruity.co's cocktail series, twice: a Strawberry Paloma in July and a Raspberry Lychee Sour in August. Every episode ends on her profile card, badge and all.

Summer 2026 · the Strawberry Paloma + Raspberry Lychee Sour episodes, and her profile card at the end

Her Instagram profile photo and highlight covers, all using the brand files

Her Instagram today: the profile photo + highlight covers I made her

A white cocktail topped with an orange flower, the cup printed with a custom design
A Sip and Solve cocktail menu next to a framed La Barra Bonita sign
A graduation cocktail menu with a La Barra Bonita block sign
A strawberry cocktail with the La Barra Bonita sticker
A baptism cocktail menu with stickered cups and a La Barra Bonita sign
Cocktails with the La Barra Bonita sticker on every cup
Cocktails with the logo on folk-art coasters
Mocktails at the Quay x Eyebot launch in Irvine

From her Instagram · the last one's the Quay x Eyebot launch in Irvine

The best compliment? Sofie and Stephany sent me an account that borrowed the whole look, colors, fonts and all. Imitation, flattery, etc. Ha.

05All the photos

Everything on file.

Starting something new? Let's make it look like it's been around forever.

See all workStart your file →
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