Make a lasting impression.

COLLATERAL DESIGN

Make Your Brand Unforgettable

When it comes to impactful and memorable branding, consistency is key. Ensure your brand’s visual identity comes across seamlessly across all aspects—print, digital (web/social media), merch, and packaging.

What Falls Under Collateral Design?

  • Print Design

    Print Design offers tangible and lasting visual experiences, establishing credibility and trust through physical materials. The permanence of print collateral contributes to a memorable and impactful brand experience, making it an important element in traditional marketing strategies.

    Ex: business cards, flyers, brochures, posters, stickers, price lists, menus, loyalty cards, thank you cards, product catalogs, decks, bi/trifolds, indoor/outdoor signage, POS/POP displays, roller banners, and more

  • Digital Design

    Digital Design focuses on creating visual content for online platforms like social media, websites, and apps. When used effectively, digital collateral can increase brand awareness and reach a broad and diverse audience in a matter of seconds in today's technologically-connected world.

    Ex: social media graphics, post/story templates, email templates, website graphics, website icons/elements, digital ads, and more

  • Merch Design

    Merch Design not only communicates a message but also creates a connection between consumers and the brand, encouraging engagement and loyalty. It involves creating visually appealing and marketable products that reflect a brand or concept. When it comes to designing merchandise, the goal is to capture the essence of the brand or idea while appealing to the brand audience.

    Ex: apparel, hats, totes, stickers, drink ware, keychains, and more

  • Packaging Design

    Packaging Design is the first impression of the product. The primary goal is to not only enhance the visual appeal of a product but also to convey crucial information, facilitate functionality, and contribute to the overall consumer experience. It plays a pivotal role in brand differentiation, influencing consumer perceptions, and ultimately impacting purchasing decisions. Packaging serves as a bridge between a brand and its target audience, aiming to create a lasting and positive impression that extends beyond the physical appearance of the product.

    Ex: product label, package box designs, mailing boxes, tissue paper, stickers, packing tape, swing tags, shopping bags, and more

For more information on pricing, please fill out the inquiry form.

FAQs

  • For visual identity design and web design projects, the payment schedule is:

    • 40% to secure your booking

    • 30% at the project’s midway point

    • 30% upon completion

    For collateral design projects, the payment schedule is:

    • 50% to secure your booking

    • 50% upon completion

  • I don’t offer discounts, as my pricing reflects the work, time, and expertise required for each project. However, I do offer a bundled rate when booking multiple services together. If you’re on a strict budget, I’m happy to work with you on pricing while ensuring all your design needs are met.

  • Of course! I love working with clients from around the world. I accommodate various time zones and offer multiple payment options to support international currencies.

  • All design projects include a set number of revision rounds. Additional revisions beyond this will incur an extra fee.

    For visual identity design and web design projects, you may need to purchase font licenses directly from the foundries.

    For collateral design projects, I provide the design files, but you’ll need to work with a third-party printing company to produce the final printed materials.

  • Be readily available for communication to ensure a smooth discovery, drafting, feedback, and revision process. To keep things moving efficiently, please complete all questionnaires and forms thoroughly, and submit any required materials on time.

    For web design projects, you’ll need to have all your content ready, including photography and copy. We’ll provide an outline of the website sections to guide you through the copy process with helpful prompts. If you’re an eCommerce brand, having your product list, product descriptions, and photos ready will make everything much smoother.

    For collateral design projects, whether it’s for print, social media, web, merchandise, or packaging, I’ll need the necessary specs, such as manufacturer templates, dielines, sizing, and copy.