More than “just a logo”.
Visual Identity Design
A strong brand is more than a great logo. It’s about creating a cohesive visual identity that reflects your brand’s voice, personality, and vibe. It goes beyond aesthetics; it encompasses the overall visual representation and perception of a brand, playing a crucial role in creating a lasting and positive impression on consumers, driving loyalty, and supporting the overall success of the brand. Having a cohesive, professional, strategy-driven visual identity is the key to attracting your target audience and creating a memorable brand experience that is uniquely authentic to your brand. Whether you need a visual identity built from scratch or you’re ready to rebrand, let me help you tell your brand’s story.
Timeless Identities for Modern Brands
The goal is to equip you with the right tools to elevate and grow your brand with a successful visual identity that is professional, recognizable, and uniquely authentic to your brand.
The Key Steps
These are the four major steps for every project, which ends with the creation of your visual identity.
Strategy Development
Every great visual identity starts with a deep understanding of your brand. To craft a design that authentically represents your voice and message, I begin with a branding questionnaire. This helps uncover your brand’s personality, audience, goals, and competitive landscape. By gathering these insights, I develop a strategic foundation that ensures your visual identity is both intentional and impactful.
Concept Development
Once I’ve analyzed your questionnaire and brand, I create initial design concepts that explore different creative directions. Your input is key—we'll collaborate to fine-tune and narrow down these concepts through an iterative revision process, ensuring the chosen direction aligns with your vision, and finalize a logo suite that feels both distinct and true to your brand.
Design Development
Now we move onto the visual identity buildout. With the logo suite established, I expand your visual identity by designing the additional brand assets and collateral included in your package. Every element is refined until we achieve a cohesive, polished visual identity that you feel confident and excited to showcase.
Final Deliverables
Once your visual identity is complete, I package everything into a comprehensive handoff. You’ll receive high-resolution files in multiple formats for seamless use across print and digital platforms. Alongside this, I’ll provide a brand style guide—your ultimate reference for maintaining consistency and ensuring your brand remains cohesive across all touchpoints.
Identity with Intention
We offer identity design packages made to meet you where you are, whether you’re launching something new, leveling up, or reimagining an existing brand.
Each package delivers visual clarity and cohesive design rooted in strategy, ensuring your brand shows up with confidence and intention. Through a blend of thoughtful refinement and creative direction, the result is a distinctive identity that resonates, aligns, and evolves with your vision.
From foundational essentials to full-scale brand systems, there’s a package designed for every stage of growth. This is more than design. It’s the beginning of a brand experience built to last.
WHAT TO EXPECT:
+ Comprehensive Branding Methodology (see “The Key Steps” above)
+ Visual Identity
+ Logo Suite
+ Typography Suite
+ Color Palette
+ Brand Elements (icons, illustrations, textures, etc.)
+ Brand Patterns
+ Brand Application Mockups
+ Brand Style Guide
+ Marketing / Print Collateral
+ Social Media / Website / Digital Collateral
+ Merch Design
+ And more!
Why We Don’t Do “Just A Logo”
We don’t design “just a logo" in isolation because a logo alone can’t build a brand. Strong, memorable identities are built from a cohesive system and a clear visual language: your colors, typography, visuals, voice, and the way everything works together to tell your story.
That’s why we offer identity packages. They’re designed to give you everything you need to show up professionally and consistently; not just a pretty mark, but a full foundation that supports your growth and helps your brand feel like you across every touchpoint.
You’re not getting “just a logo.” You’re getting a visual identity that works.